Unlock High-Intent LAMMA 2026 Attendee List Farm Machinery Leads

What Is the LAMMA 2026 Attendee List?

LAMMA 2026 is the UK’s premier farm machinery, equipment and technology show, held on 14–15 January 2026 at the NEC Birmingham. The show brings together more than 600 exhibitors and tens of thousands of visitors, including farmers, contractors, dealers, manufacturers and agri-business suppliers.

The LAMMA 2026 Attendee List from Data Forest is a curated, verified database of professionals who attend or engage with LAMMA 2026 – including visitors, buyers, dealers, distributors, OEMs and agricultural service providers.

Why the LAMMA 2026 Email List Is So Valuable

Instead of cold, generic “UK farmer lists”, this database focuses on people who have already shown real interest in machinery and agtech by engaging with the UK’s biggest farm machinery show. That gives you:

• High-intent machinery and technology buyers planning investments.
• Farm owners, managers and contractors with purchasing authority.
• UK and international dealers, distributors and importers scouting brands.
• Input suppliers, finance, insurance and consultancy firms focused on agriculture.

Who Uses the LAMMA 2026 Attendees Database?

Our LAMMA 2026 lists are ideal for:

• Tractor, machinery and implement manufacturers (OEMs) and their dealers.
• Precision agriculture, GPS and smart farming technology providers.
• Sprayer, cultivation, drilling, harvesting and handling kit suppliers.
• Farm management software and telemetry providers.
• Seed, crop protection, fertiliser and nutrition companies.
• Agri-finance, leasing, insurance and business services.
• Marketing agencies targeting farmers, contractors and rural businesses.

Types of LAMMA 2026 Attendee Lists You Can Get from Data Forest

Every ag supplier has a different focus – arable, livestock, mixed, dealerships, OEM partners and more. Data Forest offers multiple LAMMA 2026 list types so you only pay for the segments you need.

1. LAMMA 2026 Attendee Email List (Farmers & Contractors)

The core visitor list – farmers and contractors who attend LAMMA 2026 to view machinery, technology and services:

• Farm owners, directors and partners.
• Farm managers and unit managers.
• Machinery and field operations managers.
• Contractors (arable, grass, slurry, forage, specialist services).
• Estate managers and corporate agribusiness decision-makers.

2. LAMMA 2026 Exhibitors List

Perfect if you sell into the agricultural supply chain or agri OEM ecosystem:

• Machinery manufacturers and importers.
• Agtech and digital farming technology providers.
• Engineering, fabrication and component suppliers.
• Service providers to OEMs and dealerships.

3. LAMMA 2026 Dealers & Distributors Contact List

Ideal for brands looking to expand their presence in the UK:

• Machinery dealers and multi-branch dealer groups.
• Regional distributors and import partners.
• Used machinery specialists and independent traders.

4. LAMMA 2026 by UK Region

Focus on the areas most relevant to your sales network:

• England by key regions (North, East, Midlands, South West, South East).
• Scotland.
• Wales.
• Northern Ireland.
• Republic of Ireland visitors (where identifiable).

5. By Farm Type or Enterprise

Refine your list by enterprise mix:

• Arable and combinable crops.
• Dairy, beef and suckler herds.
• Sheep and mixed livestock.
• Potato, veg, root crops and horticulture.
• Energy crops, AD/biogas and renewables-focused farms.

6. By Role & Buying Influence

Focus on decision-makers and key influencers:

• Owners, partners and directors.
• Farm managers and operations managers.
• Machinery fleet and workshop managers.
• Dealer principals and branch managers.
• Procurement, purchasing or commercial leads in larger agri businesses.

What Data Fields Are Included in the LAMMA 2026 Attendee Database?

Each record in your LAMMA 2026 Attendee List is designed for immediate use by your sales and marketing teams.

How Companies Use the LAMMA 2026 Attendee List to Win Farm Business

A targeted LAMMA 2026 attendees database is a powerful engine for demos, quotes and long-term relationships with UK farmers, contractors and dealers.

1. Pre-Show Outreach: Fill Your Demo Diary Before LAMMA Opens

Use the list to warm up prospects ahead of NEC:

• Email sequences inviting visitors to book stand appointments or test drives.
• Highlight new product launches, show-only deals and finance packages.
• Target specific farm types or regions with tailored offers.
• Create custom audiences for social and LinkedIn campaigns around LAMMA.

2. During LAMMA 2026: Drive Visitors to Your Stand

If you’re exhibiting, your LAMMA attendee list helps you:

• Send “We’re live at LAMMA” reminders with stand number and timings.
• Promote on-stand giveaways, competitions and show incentives.
• Coordinate meetings with priority farms, dealer groups and partners.

3. Post-Show Follow-Up: Turn Interest into Orders

After the show, keep the momentum:

• Follow up with everyone you met and similar profiles in the database.
• Send quotes, spec sheets, ROI tools and finance examples.
• Invite prospects to farm demos, open days or regional events.

4. Dealer & Partner Development

Use exhibitor and dealer segments to:

• Identify new dealer partners in target counties or regions.
• Connect with complementary suppliers for joint offers.
• Engage specialist importers or export partners exploring UK brands.

5. Market Research & Product Development

The list also supports insight work:

• Survey LAMMA visitors on machinery plans, buying cycles and priorities.
• Recruit beta testers and reference farms for new products.
• Gather feedback on features, pricing, finance and service expectations.

Why Buy the LAMMA 2026 Attendee List from Data Forest?

Data Forest specialises in event-based B2B data – especially trade shows and exhibitions across agriculture, machinery, technology and industry.

1. Event-Specific, Not Generic

Our LAMMA 2026 data is built around the show – attendees, exhibitors, dealers and partners – not a generic farming contact list pulled from old directories.

2. Verified for Real-World Use

We combine research teams, verification tools and manual QA to keep your LAMMA 2026 emails as accurate and deliverable as reasonably possible.

3. Built Around Your Sales Strategy

Tell us if you care more about arable vs livestock, specific regions, or dealers vs end-users. We’ll shape the list around your actual go-to-market plan.

4. Fast Response: 1–2 Hour Turnaround for Preview & Pricing

Once you share your requirements, our team typically:

• Builds / filters your LAMMA 2026 Attendee List.
• Sends a preview sample for review.
• Shares transparent pricing based on volume and segmentation.

5. Long-Term Agriculture Data Partner

Beyond LAMMA, Data Forest can support:

• Other UK and EU agricultural machinery and livestock shows.
• Sector-specific farmer and contractor lists (dairy, arable, veg, etc.).
• Ongoing updates and enrichment for your existing agri databases.

How We Build & Deliver Your LAMMA 2026 Attendee List

Our process is designed to stay simple, transparent and aligned with your commercial goals.

Step 1: Share Your Ideal LAMMA 2026 Target

Use the enquiry form above or email info@dataforest.uk with:

• Whether you want farmers, contractors, dealers, exhibitors or a mix.
• Which UK regions or counties you care about most.
• Any farm type focus (arable, dairy, beef, veg, mixed, etc.).
• Approximate business scale / fleet size you want to target (where relevant).
• Any exclusions (e.g. very small holdings, students, micro traders, etc.).

Step 2: We Build and Filter the Database

Our data team then:

• Compiles and segments contacts connected to LAMMA 2026.
• Applies your filters for geography, farm type, role and business type.
• Runs email verification and quality checks on the data.

Step 3: Preview Sample & Pricing

Within about 1–2 hours of receiving your detailed brief, we:

• Send a preview sample of the LAMMA 2026 Attendee List.
• Share no-obligation pricing based on volumes and filters.
• Provide expected record counts for your requested segments.

Step 4: Delivery in CSV / Excel

Once you confirm:

• We deliver the full LAMMA 2026 Attendee List in CSV or Excel.
• It’s structured for easy import into CRMs like HubSpot, Salesforce, Zoho, Pipedrive and others.
• We can assist on basic field mapping and segmentation if needed.

Step 5: Optional Refresh & Other Ag Shows

On request, we can:

• Refresh key segments after the event season.
• Provide attendee lists from other agricultural machinery and livestock events.
• Help you build a long-term farmer, contractor and dealer data strategy.

Quick Request: LAMMA 2026 Attendee List

Prefer a short form? Use this quick request and our team at Data Forest will reply with LAMMA 2026 attendee list options, preview and pricing.

Frequently Asked Questions About LAMMA 2026 Attendee Lists